Top 10 Reasons You Need A Social Media Manager

When you hire a social media manager, they will be able to ensure consistency across all platforms, which will increase loyalty and credibility for your brand… which is what you want, correct? By engaging your audience and drawing more attention to your profiles, your social media manager will also generate digital traffic and increase sales. Ding-ding-ding! Here are the top 10 reasons you need to hire our social media experts for your business:

#1 Creative Content
A professional social media manager will be able to produce consistent, effective content for your brand. Given the number of social media platforms and potentially competing profiles, it requires skill and creativity to generate content that will engage your audience and make your brand stand out.

#2 Customer Relations
Instead of passing customer relations around various existing departments and hoping messages are answered in a timely fashion, a social media manager will keep your replies coming quickly and effectively. This way, your social media platforms don’t just have to be for marketing—they can serve as customer service platforms as well! 🎉 Your social media manager will interact regularly with customers, improving service and engagement for your brand. And that’s what you want, what you really, really want.

#3 Strategy Development
An effective social media presence is about so much more than posting on your platforms! A social media manager will create a strategy specifically designed to improve certain aspects of your brand, creating content and timing posts to maximize your presence on each platform.

#4 Platform Analysis
Your social media manager will also have the skills necessary to analyze and evaluate your platforms. They will be able to effectively audit your accounts to determine what type of content best engages your audience, what brings in new consumers, what time of day generates the most traffic, and what marketing/outreach strategies are most beneficial to your brand. This can be time-consuming work, so it’s best to have a professional on hand to tackle these logistics.

#5 Account Prioritization
If your online presence has been on the backburner, it’s time to hire a social media manager to bring it into the spotlight. While existing employees may not have time to dedicate to managing social media accounts, a new hire will give your profiles the TLC they deserve. This way, you can be confident your social media marketing is at the top of its game, instead of worrying it’s falling into the cracks.

#6 Increased PR
Your social media manager is the perfect liaison between your brand and influencers or other potential multimedia collaborators. They will know the right contacts, make critical connections, and seize opportunities for your brand to extend its reach and attract new consumers. Effective collaborations will serve your brand by reinforcing its message and increasing engagement with a new audience.

#7 Recover Lost Time

Without a social media manager, these tasks often fall on other departments with existing responsibilities. With a social media manager on board, however, you will be able to comfortably rely on a professional to keep your accounts up and running while other departments can return their focus to other critical areas of your business.

#8 Crisis Management
No business or brand is safe from the occasional mishap, and social media managers are professionals trained to handle such events. Given the nature of the job is entirely customer-facing, you can be sure your social media manager is equipped to uphold your brand’s values and present your brand in the best light on all platforms.

#9 Financial Gain
Hiring a social media manager might sound like quite a financial undertaking, but they can ultimately save your brand money on digital advertising and social media marketing in the long run. It can have other value-added benefits like increasing your search engine optimisation too!

#10 Hashtags & Algorithms
Hashtags and the Instagram algorithm provide a constant challenge to businesses looking to get their content in front of the right, relevant audience. And how do you even know if they are working? A good social media manager will have the software to research your niche and get your hashtags performing.

Creative Warrior offers the most affordable social media management packages in Australia and are committed to providing a high quality service that will make your business stand out.