Why is Social Media and Digital Marketing Important?
Approximately three-quarters of customers today will research a company online before making a purchase. More and more consumers are abandoning the traditional phone book because it doesn’t tell them anything about the company. With this in mind, a great online reputation is where many companies have the most impact with customers. Level of social media engagement, customer reviews and other aspects contribute to someone’s decision to make that initial purchase or phone call.
Interacting with people who comment or follow your business also builds strong ties. People are more likely to trust a company that offers insight and communicates with them on a personal level, rather than one that constantly tries to sell to them. This leads to improved brand recognition and a richer customer experience which leads to customer loyalty. Social Media also gives you improved customer insights as you develop a personal relationship with your audience.
Developing a regular social presence improves your placement in search engines when customers search for brands or products and helps drive traffic into your sales funnel.
Studies have shown that social media has a 100% higher lead-to-close rate than outbound marketing, so building your social audience can significantly improve your conversion rate and funnel traffic to your business, website or online store.
84% of marketing companies found as little as 6 hours a week is enough to generate increased traffic – this includes generating content for multiple social channels, responding to customers and comments on social media, doing regular competitor comparisons and planning your social strategy in advance.
Overall digital marketing is regarded as an essential item for running a business and will help bring you closer to your customers, improve your brand awareness and has a high potential to grow your business whether it be sales or services based. At Creative Warrior we have a great range of software to help track your metrics and the artistic skill to make your campaign original and stand out amongst your competitors.