On launch day you will receive 2 things:
1. If you do not currently have a Google account you will receive an email with a recommendation to use Google calendar. It will contain a link to accept the invitation to the Social Media Calendar and register for an account. You can register with your existing non-google email address or sign up with your Gmail address… both options work fine. After that you will have access to view the calendar. It can be viewed in a web browser or the Google calendar app and various other calendar apps on your phone or computer.
2. You will also receive an address in iCal format. You can use this address to access the calendar from various other applications such as outlook or apple calendar.