Approximately three-quarters of customers today will research a company online before making a purchase. More and more consumers are abandoning the traditional phone book because it doesn’t tell them anything about the company. With this in mind, a great online reputation is where many companies have the most impact on customers. Level of social media engagement, customer reviews and other aspects contribute to someone’s decision to make that initial purchase or phone call.
Interacting with people who comment or follow your business also builds strong ties. People are more likely to trust a company that offers insight and communicates with them on a personal level, rather than one that constantly tries to sell to them. This leads to improved brand recognition and a richer customer experience, which leads to customer loyalty. Social Media also gives you improved customer insights as you develop a personal relationship with your audience. Click here to read more about how social media marketing can help your business, and follow our Facebook page for updates on industry news and how it can affect your business.
We have a full range of monthly social media packages to assist you with your social media, that suit every business type from small to large… and can help create an effective social media strategy to improve your reach and engagement. Need more information? Click here to read the top 10 ways a social media manager can benefit your business.
