90 Day Instagram Strategy

Dive into a 90-day plan tailored to elevate your Instagram. By following these practices, you’ll better understand your audience, enhance visibility and engagement, and watch as Instagram becomes a pivotal asset for your brand.

DAILY TASKS

1. Market Research: Analyse the algorithm and stay updated on the latest trends. Think of Instagram as your market research tool. Regularly observing audience behaviours, engagement patterns, and staying informed on platform updates will ensure your content strategies are aligned with current trends.
   Tips
   • Regularly check out sources like the YouTube channel heyDominik for updates and insight.
   • Utilize Instagram Insights for a data-driven understanding of audience preferences and to discern top-performing content.
   • Adapt your content based on insights and feedback, ensuring it’s in line with platform trends and audience expectations.
2. User Engagement: Spend 10-15 minutes interacting with the most engaged users of large, niche-aligned accounts. Regularly engage with potential followers, focusing on active users of influential accounts, to expand your reach and increase your profile’s visibility.
   Tips
   • Begin by identifying large accounts that cater to your target audience.
   • Dive into their posts with the most comments, signalling high engagement.
   • Engage by liking and commenting on the posts of these active commentators, and revisit the large account’s post to continue this engagement cycle.
3. Content Upload: Upload 1 carousel image/reel, and 1 story to Instagram daily. Prioritize consistent posting on Instagram, leveraging a variety of content forms like carousel images, reels, and stories to both retain and attract followers.
   Tips
   • Embrace the “McDonalds” style: produce hyper-focused and consistent content.
   • Utilize different content forms, such as carousels, short reels, and stories.
   • Ensure posts, especially reels, are interactive to boost engagement metrics.
4. Creator Messaging: Direct Message other accounts that share your target audience. Use DMs as a strategic tool to establish connections with accounts with overlapping or desired followers. Doing so increases the chances of mutual recommendations as both accounts grow.
   Tips
   • Initiate authentic and genuine conversations.
   • Prioritize DMs to accounts with overlapping follower bases.
   • Be open to collaboration proposals or initiate them when deemed fit.
5. Follow Strategy: Follow niche-specific accounts and engage with their posts. It’s essential to be strategic about the accounts you follow, gravitating towards those that align with your brand’s niche, to increase your brand’s visibility and recommendation chances.
   Tips
   • Follow accounts that align with your niche to boost profile recommendations.
   • Periodically review and refine your ‘following’ list to ensure brand alignment.
   • Engage with the posts of those you follow to foster a genuine connection.

WEEKLY TASKS

1. Content Planning: Schedule a week’s worth of posts in advance, ensuring a mix of carousel images, reels, and stories. An unplanned approach can lead to inconsistent posting and brand messaging. Strategically plan your content in advance for a steady stream of engaging posts.
   Tips
   • Develop a content calendar to guide daily and weekly posting.
   • Balance between different types of content to keep the feed fresh.
   • Schedule posts during peak engagement times for maximum visibility.
2. Content Innovation: Regularly craft unique artwork that merges multiple passions or disciplines. By integrating distinct disciplines or passions, you can produce groundbreaking content that not only stands out but also deeply resonates with audiences.
   Tips
   • Explore the provided Innovation tool for artistic inspiration: Innovation Tool on Instagram
   • Seek to combine different passions or disciplines for fresh perspectives; for instance, merging “cats” and “motorcycles” in a creative project.
   • Aim for a blend that creates a captivating narrative, making your work both unique and relatable.

MONTHLY TASKS

1. Profile Optimisation: Review and update bio with niche-specific keywords and check profile aesthetics for brand consistency. Your profile is the first impression users get of your brand. A well-optimized bio and cohesive aesthetic ensure a positive and clear brand message is conveyed.
   Tips
   • Regularly update the bio with niche-specific keywords.
   • Maintain a consistent profile aesthetic, from images to highlight covers.
   • Use a recognizable profile picture, for example, a brand logo or related image.
2. Analysis & Strategy: Analyse the previous month’s performance metrics, then refine and adjust the content strategy accordingly. In the ever-changing environment of Instagram, both analysing past performance and refining future strategies are crucial. This combined approach ensures that your content remains relevant and effective.
   Tips
   • Rely on Instagram Insights for in-depth performance data.
   • Identify and replicate strategies behind top-performing content.
   • Evaluate follower growth rate and strategize ways to boost it.